Post-colonialism is the change in the mentality and assumption of 'beauty' due to the expansion and imperialism of European countries in many corners of the world. Often this term is used to describe the affect of Caucasian influences in the Africa but its effects are not limited to such a small region. For example, in Korea, BoA, popular female artist, poses for Olympus.
As seen in this commercial shoot, BoA has dyed her hair blond as a change from her usual dark hair colour. In order to appeal to customers, BoA's appearance is altered to seem very 'white' and Caucasian with blond hair and pale skin which greatly contrasts her usual style and appearance as shown in the picture below.
2 comments:
Of all the examples you could have found, I'm amazed at how you still managed to find a relation to asian pop music. =] Of course, I certainly agree that there are those who try to gain the caucasian appearance in order to look better. I, on the other hand, believe most of them look perfect already (BoA is no exception =]).
^ first line... nice.
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